Lost Traffic, Lost Sales – How teclan Helps E-Commerce Sites Fix Broken Links

Introduction

Blocked URLs and resources can harm an e-commerce website’s SEO, user experience, and overall functionality. When search engines cannot access important pages, images, JavaScript, or CSS files, it can lead to poor indexing, lower rankings, and a frustrating customer shopping experience.

At teclan, we take a proactive approach to identifying and resolving blocked URLs and resources, ensuring that our client’s websites remain fully accessible, optimised, and search engine-friendly. Below is our step-by-step process for detecting and fixing these issues.

1. Identifying Blocked URLs & Resource

teclan uses a combination of tools to detect blocked content and resources:

  • Google Search Console → “Coverage” & “Blocked Resources” reports highlight pages and files that search engines cannot access.
  • An SEO Spider → Identifies URLs returning errors or restricted by robots.txt.
  • Google Mobile-Friendly Test → Ensures mobile resources are fully accessible.
  • Google PageSpeed Insights → Flags blocked scripts, images, and other critical page elements.
2. Checking & fixing robots.txt Issues

Review & update the robots.txt File:

  • Access robots.txt at https://www.yourwebsite.com/robots.txt.
  • Identify blocked resources – Look for Disallow rules preventing access to important files.

Validate in Google Search Console:

  • Use the robots.txt Tester to confirm that search engines can now access the correct resources.
  • Submit changes to Google for a fresh crawl.
3. Resolving Meta Robots & Canonical Issues
  • Remove incorrect “no index” tags
  • We ensure only non-essential pages (like admin logins) use this tag.
  • Correct Canonical Tags should accurately point to the correct page version to prevent indexing confusion.
4. Fixing Server & Security Blocking Issues
  • 403 Forbidden Errors
    • If Googlebot is blocked, check .htaccess and firewall settings.
  • Firewall & CDN Restrictions
    • Ensure Cloudflare, Sucuri, or security plugins do not accidentally block search engines.
    • Whitelist Googlebot IPs to prevent unnecessary restrictions.
5. Updating Sitemap & Requesting Reindexing
  • Ensure all important pages are included in the sitemap
    • Generate an updated XML sitemap via Yoast SEO (WordPress), Shopify’s built-in tool, or a sitemap generator.
    • Submit it through Google Search Console → Sitemaps.
  • Use Google’s URL Inspection Tool
    • Inspect affected pages in the Search Console.
    • Click Request Indexing to speed up Google’s re-crawling process.
6. Ongoing Monitoring & Prevention

teclan implements a proactive monitoring strategy to prevent future URL and resource blocking:

  • Regular SEO Audits – Run SEO Crawler scans for blocked resources.
  • Pre-launch Testing – Check robots.txt & meta tags before launching new product pages.
  • Google Search Console Monitoring – Resolve any newly detected blocked URLs.
  • Mobile Usability Checks – Ensure that mobile-friendly versions load properly.
Conclusion

By systematically detecting and fixing blocked URLs & resources, teclan ensures that e-commerce websites remain fully crawlable, indexed, and accessible to users and search engines. This leads to better search rankings, increased traffic, and an improved shopping experience for customers.

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