At teclan, our priority is your success. A well-optimised e-commerce website isn’t just about rankings—it’s about creating seamless user experiences that drive conversions and sales. Technical SEO and website health play a crucial role in ensuring that your business thrives online. Unlike many websites that suffer from common technical issues, sites built by teclan are already optimised for the best possible outcomes. Sites built by our team go through our industry-leading 100+ point quality checklist to ensure this is the case for each and every website.
Below, we outline the key areas that impact your store’s performance and how addressing them can lead to better results.
Eliminating Errors for a Smoother Experience
While many e-commerce sites struggle with errors that hinder performance, teclan-built websites are meticulously configured to prevent these issues from the outset.
Client & Server Errors (4XX & 5XX)
- Why it Matters: Broken links frustrate customers and prevent them from reaching your products, leading to lost sales.
- Our Fix: Regular audits to identify and repair broken links, ensuring a seamless shopping experience.
- Why it Matters: Poorly implemented redirects disrupt navigation, slowing down your customers and impacting conversions.
- Our Fix: Streamlining redirects to minimise chains and loops, keeping site speed and user experience optimal.
Ensuring Search Engines & Customers Can Access Your Content
Many e-commerce sites unknowingly block essential pages, affecting their visibility and sales. At teclan, we ensure that all your crucial pages are accessible and optimised from day one.
Blocked URLs & Resources
- Why it Matters: If key pages or images are blocked, they won’t get indexed nor show up in search results, meaning lost rankings, traffic, and sales.
- Our Fix: Regular checks on robots.txt settings and resource accessibility to keep all essential content visible and indexable.
External Links & Trustworthiness
- Why it Matters: Broken external links and low-quality links from reputationally questionable sites, damage credibility and user trust.
- Our Fix: Ongoing monitoring to ensure all links remain active, relevant, and of appropriate quality.
Security & HTTPS
- Why it Matters: Modern internet browsers will block or produce warnings to customers visiting sites that have no, poor or insecure encryption.
- Our Fix: Ensuring full SSL encryption to build trust and secure transactions.
Structuring URLs & Content for Maximum Impact
Unlike other websites that suffer from cluttered URLs and duplicate content, teclan websites are designed with clean, structured URLs that enhance user experience and SEO from the start.
URL Optimisation
- Why it Matters: Long, complex URLs can deter customers and reduce shareability, along with obfuscated URLs reducing indexing value.
- Our Fix: Implementing clean, concise URLs that enhance user experience and give search rankings a boost.
Duplicate Content
- Why it Matters: Confusing, duplicate pages hurt SEO and dilute ranking potential.
- Our Fix: Using canonical tags to consolidate page listings and to keep content unique from a search engine perspective.
Page Titles & Meta Data
- Why it Matters: Poorly crafted titles and meta descriptions reduce click-through rates and visibility, as well as reduce page bookmark readability.
- Our Fix: Crafting compelling, keyword-rich titles and descriptions that drive traffic and conversions.
Boosting Performance & Speed
Performance issues like slow page load times are common in many e-commerce platforms, but not on teclan-built sites. We ensure high-speed performance from the ground up.
Page Load Time & File Sizes
- Why it Matters: Slow-loading pages increase bounce rates and cart abandonment.
- Our Fix: Optimising images, scripts, and server response times to keep pages lightning-fast.
Crawl Depth & Indexing
- Why it Matters: If search engines struggle to find your products, customers will too.
- Our Fix: Improving internal linking and ensuring important pages are indexed properly.
Mobile Optimisation
- Why it Matters: A poor mobile experience costs sales as more users shop on mobile devices.
- Our Fix: Ensuring a responsive design and fast-loading pages for mobile shoppers.
Enhancing Navigation & User Engagement
Heading Structure & Readability
- Why it Matters: Confusing layouts make it harder for users to navigate and for search engines to understand your content.
- Our Fix: Clear, logical heading structures that enhance readability and SEO.
Internal & External Linking Strategy
- Why it Matters: Poor internal linking can bury key products, reducing visibility.
- Our Fix: Strengthening internal linking to guide users to high-priority pages and boost discoverability.
Advanced Optimisation & Data-Driven Decisions
JavaScript & Rendering Issues
- Why it Matters: Poorly executed JavaScript can block search engines from indexing key content.
- Our Fix: Ensuring full accessibility and rendering of JavaScript-based elements.
Structured Data & Schema Markup
- Why it Matters: Enhanced search results (rich snippets) boost visibility and click-through rates.
- Our Fix: Implementing structured data for reviews, products, and FAQs to make your listings stand out.
Analytics & Continuous Optimisation
- Why it Matters: Without proper tracking, you’re missing out on critical insights.
- Our Fix: Integrating Google Analytics and Search Console to monitor performance and refine strategy.
Final Thoughts
At teclan, we don’t just fix SEO issues—we build e-commerce websites that avoid them altogether. Our sites are designed from the outset to provide the best possible user experience, ensuring your business stands out in a crowded market. If you’re struggling with a poorly optimised site, we can help you make the transition to a high-performing, error-free platform that maximises your sales potential. Let’s work together to unlock your e-commerce store’s full potential and drive your success forward.
