Hook & Loop – Digital Growth
Hook and Loop Fasteners, a business specialising in high-quality fastening solutions, had been facing challenges in scaling its operations while managing the complexities of digital marketing. The client needed an effective paid advertising strategy to drive targeted traffic, increase sales, and grow the business online. Additionally, technical issues such as Merchant Centre feed errors, website performance concerns, and tracking discrepancies in Google Analytics created operational inefficiencies and impacted their ability to focus on core business activities.
As a long-standing partner, teclan provided a tailored digital marketing solution for Hook and Loop Fasteners. This partnership included:
- Google Ads Management: We implemented a highly targeted Google Ads strategy designed to drive relevant traffic and maximise return on investment. Campaigns were continuously monitored and optimised to ensure year-on-year growth.
- Technical Support: Our team promptly resolved Merchant Centre feed issues and tackled website performance concerns, ensuring smooth operations. Tracking challenges in Google Analytics were also addressed to provide accurate data insights for informed decision-making.
- Hosting and Security: teclan provided reliable website hosting and implemented security measures to maintain a fast, protected online presence. This contributed to improved SEO performance and customer trust.
- Industry Expertise and Accessibility: Beyond formal services, teclan offered ongoing guidance and shared valuable industry insights. We maintained open communication channels, ensuring immediate support for queries or urgent concerns.
Through our comprehensive approach, Hook and Loop Fasteners achieved:
- Year-on-Year Growth: The business has consistently grown since teclan took over its Google Ads campaigns, with increased traffic and sales contributing to its success.
- Operational Efficiency: Timely resolutions of technical issues allowed the client to focus on customer satisfaction and business development without worrying about digital hurdles.
- Enhanced Website Performance: A fast and secure website improved SEO rankings and user experience, giving Hook and Loop Fasteners a competitive edge.
- Trusted Partnership: The client has expressed high satisfaction with teclan’s accessibility, expertise, and dedication to their success. Our relationship has evolved into a vital partnership, with teclan acting as an integral extension of their business.
Client Testimonial
“teclan, where would I be without them!
I’ve had the pleasure of working with teclan for many years, started while working freelance, and continued once I set up my own site. I have experience with all areas of expertise they offer and can say they excel in all.
I started working with them for hosting, likely over 12 or 13 years ago now, we then collaborated on some bespoke functionality for a mutual client requiring some heavy code customisation. Hosting turned to marketing and now with my own site, teclan handles hosting and all my Google Ads.
Yet their value extends far beyond the formal services they provide; it’s their willingness to share industry knowledge, gained through years of expertise, that sets them apart. They’re consistently accessible — whenever I ring, someone is ready to address any query or concern. Every request is treated with a genuine sense of urgency and handled by a team member who knows exactly what needs to be done and is always eager to assist in any capacity. I can honestly say there have been numerous situations where their support proved invaluable, and I would have been lost without them.
I will never be able to thank them enough for the help and support they have and continue to offer, they are without question a vital part of my business, the whole team genuinely wants you to do well and will work in whatever capacity to get you where you want to be. My business since taking on their Google Ads services has shown year-on-year growth, my website runs fast gaining me an edge with SEO, and with their support and know-how is also protected so I can concentrate on keeping my customers happy knowing teclan have my back when it comes to the website and marketing.”
