Paid Advertising
Problem
Highland Industrial Supplies has facilities throughout Scotland, being one of the largest industrial suppliers in Scotland, with delivery throughout the UK. Like most businesses, Covid had a significant impact on their business and they saw declining revenue and the results they were getting from their digital marketing efforts were very poor.
Solution
HIS contacted teclan to help analyse their figures and try to identify the reasons for their declining performance. teclan pointed out a number of ways their advertising could be run more effectively and were asked to take over running the ads. teclan switched off all of the old campaigns in their Google Ads account and created brand new campaigns covering a number of Google Ads products, including Shopping, Search and Display. The idea was to not only drive industrial sales, but also help make HIS an attractive business for the normal consumer.
Outcome
Shortly after launching the new ad campaigns, HIS saw their return on ad spend grow significantly to all-time highs and their revenue from paid ads drastically increased, achieving record revenues for the year.
Client Testimonial:
“It has been around two years since we started working with Teclan, and it has been a positive experience. Their impact on our company has been incredible, and we have noticed such a significant increase in our online sales while also seeing our spending drop.
Their team is not only incredibly knowledgeable in their field but also has an exceptional ability to comprehend the nuances of our business. Our company offers such a diverse range of products that we have always found it difficult to target all the potential markets. Teclan’s understanding of us has translated into tailored strategies that cover this.
What sets Teclan apart is their remarkable responsiveness. It’s as if they have a team on standby, ready to address any query or concern at a moment’s notice. This level of attentiveness instilled confidence in their capabilities and made us feel valued as clients. Their approach is friendly, and their enthusiasm and patience have made every interaction enjoyable and productive.
Thanks to Teclan, we have seen how efficient strategies and marketing campaigns can help our business grow. Their innovative solutions and support have helped us achieve targets beyond what we thought we could reach. We couldn’t be happier with the results, and we look forward to continuing to work with them for years to come.
If you’re seeking a marketing partner who is helpful, quick to respond, and genuinely understands your business, look no further than Teclan. They are, without a doubt, the best in the industry.”
