Content Marketing Strategy
d and h Law - Content Marketing
d and h Law offers a comprehensive range of legal and estate agency services to new and existing clients in Orkney, Caithness & Sutherland, Elgin, and beyond.
teclan's Service
teclan runs a comprehensive cross-platform content marketing strategy for the law firm, focusing on increasing awareness of the firm while growing its audience and boosting engagement. Using methods such as blogging and organic social media output, the results have demonstrated a notable increase in engagement and social media followers.
The Results
teclan’s blogs have elevated rankings for relevant divorce lawyer search terms to the top of search engine pages in their area, alongside achieving over a 70% rise in organic traffic to targeted pages. In addition to this, the reach of d and h’s Facebook page has increased by over 1,000% since teclan took over.
Due to the success of teclan’s organic marketing strategy, d and h Law have recently adopted our paid advertising service, which has already resulted in engagement rates well above the average.
Client Testimonial
“We at d and h could not be more pleased with the remarkable improvements teclan has brought to our social media presence and website click-through rate. Since partnering with teclan, our engagement on social media platforms has seen a substantial increase allowing us to connect more effectively with our audience. Their thorough analysis and targeted approach have streamlined our user experience, making it easier for visitors to find the information they need and engage with our services.
Our following on Facebook has increased by 35% with a 135% increase in clicks to links posted on Facebook to our website. The number of users seeing our posts has increased by 1,200%. In the last six months alone, there has been an increase in our organic search rankings of 119% in comparison to the previous six-month period.
teclan has been working with us to create our blogs which include our specific service-related terms again increasing our website traffic. Our blogs regularly achieve higher than average engagement time and ensure that we appear in the top three results for those specific searches.
Helen is always monitoring our analytics data, advises where changes need to be made, and communicates clearly with us on how to achieve this.
In summary, their innovative strategies and expert management have transformed our online visibility, making our brand more accessible and appealing to potential clients.”
Shirley Ann Burgess
