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Proactive Versus Reactive Marketing: Understanding Strategies & Their Implications

Digital Marketing, Paid Search, SEO, Social Media / Helen Mackenzie

In the ever-evolving world of marketing, businesses must navigate various strategies to stay competitive and relevant. Two primary approaches that companies often adopt are proactive marketing and reactive marketing. Both strategies have their merits and drawbacks, and understanding their nuances can help businesses make informed decisions about their marketing efforts. In this article, we will […]

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A Beginner’s Guide to Content Marketing

Blogging, Content Marketing, Social Media / Helen Mackenzie

Looking to level up your content marketing game? Look no further than our beginner’s guide to content marketing! This comprehensive resource covers everything you need to know to create purposeful content that drives traffic, engagement, and conversions. From social media post optimisation to search engine optimisation and content calendar creation, we’ve got you covered. Get ready to take your content marketing strategy to the next level and achieve your business goals.

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Authenticity Sells: The Biggest Online Trend of 2022 (so far)

Blogging, Content Marketing, Design, Latest News, Social Media / Helen Mackenzie

In 2022, it comes as no surprise that to capture new customers, it is important that your brand has an online presence. Sharing engaging content is a key element, but so too is creating and presenting an authentic brand and maintaining that throughout all company channels. Although social media usage seems to increase daily, especially

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What Is Content Marketing & How Can It Benefit Your Business?

Content Marketing, Digital Marketing, SEO, Social Media / Helen Mackenzie

As the marketing landscape continues to become more competitive, many businesses are increasing their content marketing efforts as more and more savvy business owners realise just how important content is in engaging audiences, driving leads and boosting overall brand visibility. Content marketing is crucial in answering questions about your business that potential customers may have.

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What You’re Missing Out On If You’re Not Blogging Regularly

Blogging, Content Marketing, Digital Marketing, Social Media / admin

Keeping an up-to-date blog is a critical practice for any business or organisation in today’s hyper-competitive digital world. It doesn’t matter whether you’re a budding local business or a multinational corporation – you should still be blogging. More than just a strong foundation for all your marketing efforts, it’s also an enjoyable and inspiring platform

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Marketing Trends in a Post-Covid World

Digital Marketing, Latest News, Newsletters, Social Media / Helen Mackenzie

Over the past year, we’ve sadly witnessed the closure of many bricks and mortar shops UK-wide. However, countering this decline, innovation has certainly been taking off online. So how does the rise in virtual media consumption stack up against the very real demand for tangible experiences, and what behaviour can we expect from people as normality returns? Our Relationship With Social Media Facebook is still top among social media

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Are you maximising Facebook’s potential?

Digital Marketing, Social Media / Helen Mackenzie

In 2021, we are certainly living in a digital age. Many people have recently found themselves reliant on the internet to stay in touch with their loved ones, while businesses have had to increase their online presence and functionality while brick and mortar stores were closed. Despite this, telephone calls to drive sales and leads

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Apple & Facebook At War: How Will This Impact Your Business?

Digital Marketing, Latest News, Social Media / Helen Mackenzie

From Monday April 26th, Apple will offer a software upgrade in the form of iOS 14.5. As part of this upgrade, Apple is rolling out a new requirement for App Developers known as App Tracking Transparency. From now on, App Developers will be required to gain explicit permission from users in order to track activity

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Is Your Password Strong Enough?

Cyber Security, Digital Marketing, Latest News, Social Media / Helen Mackenzie

It has recently been reported that President Donald Trump’s Twitter account was easily hacked into by Victor Gevers, an ethical hacker from the Netherlands. You may be thinking “I’ve read this story before” and you’d be correct. This is not the first time Trump’s account has been allegedly hacked. Four years ago, Gevers cracked Trump’s

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£25,000 Back to Business Kick Start Fund

Digital Marketing, Email Marketing, Paid Search, SEO, Social Media / Neil

Tourism is back, hotels, pubs and restaurants are re-opening, shops and shopping centres are open, hairdressers and barbers can now get to work and there is talk about non-essential offices being staffed again – and we are all breathing a huge sigh of relief………… or are we? Or is it fair to say that the we are really concerned that the

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