So, you have a beautiful website design, have sorted out your hosting and domain management and ensured your Digital Marketing is up to par. But what’s missing? Think Cyber security. Cyber security is just as important as all of these elements. Without it, your business could face serious repercussions and damage your customers’ trust. Don’t […]
In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first
Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online
If you’ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13th January Google introduced an updated look for paid and organic search results. This change was made to ensure consistency across multiple devices, as Google had already implemented
Google’s new look for Paid & Organic Search results on your desktop Read More »
Broken links on a site and their impact on SEO Broken links on a website are links that no longer work and result in an Error 404 response. There are two reason why links become broken. Internal broken links These are links within the website which are no longer being found or return a 404
It has been a few months now since Google began rolling out their new Search Console. Initially there were only a couple of features that were introduced, such as Index Coverage Report (very useful for crawling and indexing related issues and resolutions), and the Performance Report, which has 16 months of data – which was
Green Secure messages and padlocks are on their way out in the Google Chrome Web Browser, but it is more important than ever to have an SSL and here’s why… Chrome 69 is rolling out now and you may have already received the update. This version brings with it not only a new design but
Last month Google fully rolled out a major global update called the Medic Update. Google rolls out several updates to their ranking algorithm each year and had confirmed in March 2018 that this update would be coming. “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may
Almost exactly a year ago we wrote about Google’s Mobile-first Indexing. Last week, Google announced that after a year and half of testing, they are now ready to roll out the Mobile-first Indexing algorithm. What is it and why is it being released? Google’s crawling, indexing and ranking systems typically look at the desktop version
Responsive sites will perform better – Google Mobile-first Indexing rolling out now! Read More »
People searching the Internet on their mobile device is rapidly increasing; and as mobile searches are growing faster, so does the endless discussion about how mobile searches have now taken over desktop searches. It must make you wonder if you should adapt or utilise a different strategy for your SEO. This has become even more
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