From Monday April 26th, Apple will offer a software upgrade in the form of iOS 14.5. As part of this upgrade, Apple is rolling out a new requirement for App Developers known as App Tracking Transparency. From now on, App Developers will be required to gain explicit permission from users in order to track activity […]
Apple & Facebook At War: How Will This Impact Your Business? Read More »
So you’ve set up an eCommerce website and you’re ready to start bringing in the results you’ve been envisioning. But how exactly do you drive conversions, and what do you need to do to boost your ROI (Return on Investment) online? Our team of Digital Marketing experts have created a list of their top tips!
Ever since the introduction of online Search Engines (I’m looking at you Yahoo and Ask Jeeves), the methods in which people browse for information has been constantly changing course. This changing pattern has only been accelerated by COVID-19, with the number of certain Google searches, such as ‘takeout restaurants’, increasing by over 5,000%. It is
Today is National Proofreading Day, and every year on 8th March it highlights the importance of mistake-free writing. Corporate Trainer Judy Beaver created National Proofreading Day in 2011, choosing the date of her mother’s birthday, to honour her mother and her love of correcting people. It pays to review your letters, documents and website content
Google has introduced Lead Form Extensions for search ads. Before making a purchase or booking a service, potential customers often research and contact companies for more information. With Lead Form Extensions, companies can connect with users instantly by enabling them to share information directly within an ad. Image Source Google ad extensions provide users with
It has recently been reported that President Donald Trump’s Twitter account was easily hacked into by Victor Gevers, an ethical hacker from the Netherlands. You may be thinking “I’ve read this story before” and you’d be correct. This is not the first time Trump’s account has been allegedly hacked. Four years ago, Gevers cracked Trump’s
The team of experts at teclan want to help your business succeed online! Here, we have compiled some of our Teclan Top Tips to get you started with driving results for your company. This page will be updated weekly with each new top tip! Week 1 – Know Your Audience Fergus discusses how you can
Tourism is back, hotels, pubs and restaurants are re-opening, shops and shopping centres are open, hairdressers and barbers can now get to work and there is talk about non-essential offices being staffed again – and we are all breathing a huge sigh of relief………… or are we? Or is it fair to say that the we are really concerned that the
So, you have a beautiful website design, have sorted out your hosting and domain management and ensured your Digital Marketing is up to par. But what’s missing? Think Cyber security. Cyber security is just as important as all of these elements. Without it, your business could face serious repercussions and damage your customers’ trust. Don’t
In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first
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