As a business owner, you are likely to constantly be on the lookout for new ways to expand and develop your business. A key component of profitability is having a strong online presence. Many brands use PPC (pay per click) advertising as part of their online strategy as they know placing paid adverts across the […]
How To Optimise Your Online Paid Advertising Strategy To Earn More Leads & Revenue Read More »
As the marketing landscape continues to become more competitive, many businesses are increasing their content marketing efforts as more and more savvy business owners realise just how important content is in engaging audiences, driving leads and boosting overall brand visibility. Content marketing is crucial in answering questions about your business that potential customers may have.
What Is Content Marketing & How Can It Benefit Your Business? Read More »
Keeping an up-to-date blog is a critical practice for any business or organisation in today’s hyper-competitive digital world. It doesn’t matter whether you’re a budding local business or a multinational corporation – you should still be blogging. More than just a strong foundation for all your marketing efforts, it’s also an enjoyable and inspiring platform
What You’re Missing Out On If You’re Not Blogging Regularly Read More »
The holiday season is upon us and we’re working harder than ever to make sure we maximise the large increase in spending that comes with Q4. For Pay-Per-Click Managers this means ensuring our adverts stand out in a sea of ads put in-front of internet shoppers. Taking a look at the growth in internet shopping
Online Digital Marketing Trends To Look Out For This Christmas Read More »
Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on Google, you will know that
Google Updates its Policy Violations Enforcement with Three-Strike Rule Read More »
Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary. So, what is an ad extension? Google Ad extensions provide users with snippets of additional
Over the past year, we’ve sadly witnessed the closure of many bricks and mortar shops UK-wide. However, countering this decline, innovation has certainly been taking off online. So how does the rise in virtual media consumption stack up against the very real demand for tangible experiences, and what behaviour can we expect from people as normality returns? Our Relationship With Social Media Facebook is still top among social media
In 2021, we are certainly living in a digital age. Many people have recently found themselves reliant on the internet to stay in touch with their loved ones, while businesses have had to increase their online presence and functionality while brick and mortar stores were closed. Despite this, telephone calls to drive sales and leads
Things are changing for sellers on eBay. New terms of use are coming into effect which means the platform will now bypass the use of PayPal and instead pay sellers directly into their bank accounts. Despite this, buyers will still be able to purchase goods using PayPal. While it may seem like a simpler process,
Finalising the Break-Up: Sellers can no longer use PayPal on eBay Read More »
To really understand your customers, it is important to continuously analyse any and all online marketing data. While it is excellent to see positive results, it is also crucial to understand why customers may not be converting after reaching your website via a pay per click (PPC) ad. There are a number of online tracking
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