Insights Hub
Chase clarity, not clicks.
A library of benchmarks, deep dives, and strategy notes shaped by what actually works.
No fluff. Just conversion intelligence for ambitious brands.
Browser security warnings will appear in October – are you prepared?
Google have announced that from October, the latest version of Chrome will flag an error up on any websites without an SSL that allow customers to input information such as search fields or newsletter subscriptions.
New feature-packed Mobile Page Speed Tool from Google
Page Speed has been one of the major ranking factors for quite a few months now and Google have just released a Mobile Page Speed Tool, packed with new features. If you aren’t focusing on speed, you should be.
Google’s latest: Good content and good Meta descriptions are most important!
The latest on Meta descriptions from the Google Webmaster Central Blog can be read here: Importance of content and meta descriptions, DMOZ, NOODP Tag. At teclan we have always recommended to our Digital Marketing clients they have good content on a web page and have optimised Meta descriptions for that
Google’s Mobile-First indexing and what it means for you
It has been almost six months since we first wrote about Google’s Mobile-First indexing. https://www.teclan.com/blog/digital-marketing/seo/google-now-indexing-mobile-pages-websites-make-sure-site-responsive/ There has been a lot of discussion and a lot of buzz around what it actually means. This post will give you a quick overview of what the update entails, as well as the main
Google Standard Text Ads No More
From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but
Google Analytics
If you have a website for your business, you must be marketing it so that people know it is there. A list of the main areas your marketing efforts will focus on will probably look something like this: Getting new business Converting visitors into buyers Retaining customers Generating leads But
Chat with Google My Business
Google are trialling a new chat feature using Google My Business. This feature will allow you to chat direct to your customers through the My Business listing within the search results. The message can be configured to go to you via an SMS number or via Google Allo. No date
Google is now indexing the mobile pages of websites
In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads
Text Message Google Ad Extension
Google have introduced a new ad extension that allows customers to text you directly. Set up like a normal extension you can choose the number that will receive the text and the message you want on the ad extension; for example “Text us for more information” – and you can
