To really understand your customers, it is important to continuously analyse any and all online marketing data. While it is excellent to see positive results, it is also crucial to understand why customers may not be converting after reaching your website via a pay per click (PPC) ad. There are a number of online tracking […]
From Monday April 26th, Apple will offer a software upgrade in the form of iOS 14.5. As part of this upgrade, Apple is rolling out a new requirement for App Developers known as App Tracking Transparency. From now on, App Developers will be required to gain explicit permission from users in order to track activity
Apple & Facebook At War: How Will This Impact Your Business? Read More »
So you’ve set up an eCommerce website and you’re ready to start bringing in the results you’ve been envisioning. But how exactly do you drive conversions, and what do you need to do to boost your ROI (Return on Investment) online? Our team of Digital Marketing experts have created a list of their top tips!
Ever since the introduction of online Search Engines (I’m looking at you Yahoo and Ask Jeeves), the methods in which people browse for information has been constantly changing course. This changing pattern has only been accelerated by COVID-19, with the number of certain Google searches, such as ‘takeout restaurants’, increasing by over 5,000%. It is
Google has introduced Lead Form Extensions for search ads. Before making a purchase or booking a service, potential customers often research and contact companies for more information. With Lead Form Extensions, companies can connect with users instantly by enabling them to share information directly within an ad. Image Source Google ad extensions provide users with
It has recently been reported that President Donald Trump’s Twitter account was easily hacked into by Victor Gevers, an ethical hacker from the Netherlands. You may be thinking “I’ve read this story before” and you’d be correct. This is not the first time Trump’s account has been allegedly hacked. Four years ago, Gevers cracked Trump’s
The team of experts at teclan want to help your business succeed online! Here, we have compiled some of our Teclan Top Tips to get you started with driving results for your company. This page will be updated weekly with each new top tip! Week 1 – Know Your Audience Fergus discusses how you can
Welcome to the teclan Million Steps for Mikey’s Line Challenge page For many, its been a tough few months, with most travelling as little as possible, to limit the spread of Covid-19. This has meant being cooped up in relatively small spaces and perhaps a lack of fresh air and exercise. We care about our
So, you have a beautiful website design, have sorted out your hosting and domain management and ensured your Digital Marketing is up to par. But what’s missing? Think Cyber security. Cyber security is just as important as all of these elements. Without it, your business could face serious repercussions and damage your customers’ trust. Don’t
We are living in uncertain times and while we may not know how the situation will develop, we do know that we want to continue to help businesses throughout this period. The Internet is now, more than ever, the gateway to communication and services. As circumstances continue to develop, it is essential that businesses stay
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