As part of HLA’s rebranding from Virtual Learning Academy to Highland Learning Academy, teclan was entrusted with delivering a fresh, modern website that aligned with the new brand identity. Our team of WordPress design experts meticulously crafted a slick, professional website, providing an improved user experience that would appeal to HLA’s varied audience, including corporate clients, educational institutions, and individual learners.

Working closely with HLA, we identified key objectives for the redesign:

• Create a responsive, modern website that reflects the new brand identity.
• Enhance user navigation and provide a clear pathway to the various services offered.
• Develop a strong, engaging visual presence in line with the new branding.
• Implement functional features such as booking capabilities for courses and learning programmes.

In addition to the site’s design, we conducted a comprehensive review of the existing copy. Many of HLA’s service pages lacked content optimised for search engines (SEO), making it difficult for potential clients and learners to find them online. We rewrote the core service pages with relevant, engaging, and up-to-date information. Our experts ensured that the new content was fully optimised for search engines, targeting lucrative and relevant search terms.